India has seen significant growth in internet and smartphone penetration, driven by the 'Digital India' programme, with 830 million internet connections and an expected 1 billion smartphone users by 2026. This has contributed to the growth of India's digital sector, which is expected to reach US$1 trillion by 2030. The e-commerce sector has benefited from this growth, with the D2C market expected to reach US$60 billion by FY27 and the overall e-commerce market expected to reach US$350 billion by 2030, with 21.5% growth expected in 2022.